Abstract: Polymer flooding in fractured wells has been extensively applied in oilfields to enhance oil recovery. In contrast to water, polymer solution exhibits non-Newtonian and nonlinear behavior such as effects of shear thinning and shear thickening, polymer convection, diffusion, adsorption retention, inaccessible pore volume and reduced effective permeability. Meanwhile, the flux density and fracture conductivity along the hydraulic fracture are generally non-uniform due to the effects of pressure distribution, formation damage, and proppant breakage. In this paper, we present an oil–water two-phase flow model that captures these complex non-Newtonian and nonlinear behavior, and non-uniform fracture characteristics in fractured polymer flooding. The hydraulic fracture is firstly divided into two parts: high-conductivity fracture near the wellbore and low-conductivity fracture in the far-wellbore section. A hybrid grid system, including perpendicular bisection (PEBI) and Cartesian grid, is applied to discrete the partial differential flow equations, and the local grid refinement method is applied in the near-wellbore region to accurately calculate the pressure distribution and shear rate of polymer solution. The combination of polymer behavior characterizations and numerical flow simulations are applied, resulting in the calculation for the distribution of water saturation, polymer concentration and reservoir pressure. Compared with the polymer flooding well with uniform fracture conductivity, this non-uniform fracture conductivity model exhibits the larger pressure difference, and the shorter bilinear flow period due to the decrease of fracture flow ability in the far-wellbore section. The field case of the fall-off test demonstrates that the proposed method characterizes fracture characteristics more accurately, and yields fracture half-lengths that better match engineering reality, enabling a quantitative segmented characterization of the near-wellbore section with high fracture conductivity and the far-wellbore section with low fracture conductivity. The novelty of this paper is the analysis of pressure performances caused by the fracture dynamics and polymer rheology, as well as an analysis method that derives formation and fracture parameters based on the pressure and its derivative curves.