Research Areas

Enterprise Strategic Management

marketing

Research Projects

[1] South-to-North Water Transfer Office, Post-Evaluation of Implementation Effect of Land Acquisition and Demolition Project for South-to-North Water Transfer Project, 2015-2016

[2] South-to-North Water Transfer Office, analysis of factors affecting land acquisition and house demolition for South-to-North Water Transfer Project, 2012-2013

[3] School-level Education Reform Project, Construction of Modular Teaching System for Marketing Specialty of School of Business Administration

[4] Project of the Ministry of Commerce, China's "12th Five-Year Plan" Product Oil Distribution System Planning, 2010--2011

[5] Research on School-level Education Reform Project, Construction and Operation Mode of Excellent Teaching Teams in Management Specialty, 2010--2011

[6] School-level Education Reform Project, Key Course Construction of Principles of Economic Statistics, 1999-2010

Publications

[1]Enterprise Marketing Strategy Research Based on Product Life Cycle，Management Science and Engineering，2013