Research Areas

Marketing Ethics and Social Responsibility

Research Projects

[1] Research on the Competitiveness of Chinese Refining Enterprises

[2] Research on Economic Early Warning System of Changqing Oilfield

Publications

[1] Discerning ethical challenges for marketing in China[J]. Asian Journal of Business Ethics, February 2012. (DOI 10.1007/ s13520- 011-0014-0)(coauthored with Professor Georges Enderle, University of Notre Dame, USA)