Reflection-based inversion that aims to reconstruct the low-to-intermediate wavenumbers of the subsurface model, can be a complementary to refraction-data-driven full-waveform inversion (FWI), especially for the deep target area where diving waves cannot be acquired at the surface. Nevertheless, as a typical nonlinear inverse problem, reflection waveform inversion may easily suffer from the cycle-skipping issue and have a slow convergence rate, if gradient-based first-order optimization methods are used. To improve the accuracy and convergence rate, we introduce the Hessian operator into reflection traveltime inversion (RTI) and reflection waveform inversion (RWI) in the framework of second-order optimization. A practical two-stage workflow is proposed to build the velocity model, in which Gauss-Newton RTI is first applied to mitigate the cycle-skipping problem and then Gauss-Newton RWI is employed to enhance the model resolution. To make the Gauss-Newton iterations more efficiently and robustly for large-scale applications, we introduce proper preconditioning for the Hessian matrix and design appropriate strategies to reduce the computational costs. The example of a real dataset from East China Sea demonstrates that the cascaded Hessian-based RTI and RWI have good potential to improve velocity model building and seismic imaging, especially for the deep targets.